EBS 2026 수능특강 영어독해연습 6강
1 마케팅 성과 측정의 중요성
Profits are managed not only by ____ a pricing strategy to maximize revenues and control costs; they are also influenced by a commitment to measure marketing performance.
An organization cannot achieve its objectives if it does not know where it stands in meeting ____ objectives.
Measurement of marketing activities is needed to assess past performance as well as set a future marketing ____.
For example, it is important for a minor league baseball team to understand the effectiveness of Saturday night fireworks promotions in terms of the number of additional ____ sold and related spending from those customers.
Tracking performance in this case would enable a comparison of revenue ____ with costs accumulated to execute the promotion.
____ return on investment analysis should be performed whenever possible to understand the relationship between marketing investment and profits, and guide decision-making for future marketing activities.
2 완결감에 대한 유아의 욕구
Consider how some people, including some young children, ____ doing jigsaw puzzles for hours.
There are no big surprises. (Unless the last piece has been hidden by a ____.)
The players know exactly what the end result will look like and are ____ startled midway.
But there can still be great satisfaction upon completion. When listening to an interesting ____, we can be deeply disappointed if we don’t get to hear the ending.
When exploring a new place such as a house or a park, we often want to get a clear sense of the overall layout and can be frustrated if we don’t ____ how different locations fit together.
Infants, like all of us, strive to ____ closure.
They have a need to identify all the toys that are in a box, or explore every room of a new ____.
They have similar needs for closure in their causal models of how ____ happen.
This constellation of needs for closure often helps drive ____, especially when there is a need to close an explanatory gap.
3 미국 일간지의 특성
Unlike Europe’s national and ____ press, U.S. daily newspapers competed predominantly at the city level.
The circulation range for a daily newspaper was ____ bounded by its distance from other cities and by its time of publication.
Streetcars at the end of the 19th century, and motor trucks in the 20th permitted timely delivery of newspapers ____ larger regions.
Different papers competing in the ____ towns chose to limit or spread out their physical distribution and editorial coverage to different radial distances from the central city.
Morning newspapers ____ during the night were, of course, able to distribute over a wider range than afternoon papers.
By and ____, however, the geographical area within which happenings were regularly reported as local news coincided with the area from which the newspaper drew the bulk of its readers.
4 바람과 지구의 물순환
____ plays an important role in Earth’s water cycle.
In recent years, the once-accepted view of the water cycle has changed, and ____ role in atmospheric circulation has found greater appreciation.
Traditionally, it was thought that the planet’s water cycle mostly involved evaporated moisture from large bodies of water being distributed by ____ across the Earth’s surface.
In the last ____ years, that view has changed — it is now known that forests play a significant role in generating the transpiration that drives rainfall.
The ____ plants that live within forests capture water in their roots, and then release it as vapour through transpiration.
____ winds transport the water through the air, delivering rainfall to other locations.
When this water moves through the power of wind in large volumes, it becomes what meteorologist Jos ____ called a ‘flying river’.
5 사회적 변화와 언어
____ and others in a child’s immediate surroundings affect the language being acquired by that child.
____, social groups affect the child’s language.
This results in social ____ of language with differences for class, ethnicity, and age as well as gender and gender expression.
____, when a social group undergoes significant changes across generations leading to the need for a different type of communication, an earlier variety might cease to be used.
This occurred with the English initially spoken in Cosme and Nueva Australia, ____ were rural Paraguayan communities founded by Australian immigrants in the 1890s.
The only remaining language vestiges from those ____ immigrants are common Paraguayan last names like Kennedy, Smith, Stanley, and Wood.
6 통증의 신경학적 반응과 뇌로의 전달 과정
Pain is a neurological response to an ____ stimulus.
A mosquito bite, triggering a very small number of ____ receptors, will create a mild sensation of awareness in the brain.
The ____ is relayed by a chain of neurons up the spine of the individual to a special place in the brain.
The excitement of the brain pain neurons in turn ____ a presence in our consciousness.
We ____ aware of something being on our arm.
If it is a bee sting, where the bee leaves ____ liquids at the sting site, more neurons at the site of the sting are triggered than with a mosquito.
Therefore, a stronger signal is sent to the brain, with a ____ insertion into the individual’s consciousness.
If a falling tree crushes a leg then ____, many pain receptors are fired off and the consciousness is overwhelmed with pain signals.
Torn flesh will continuously fire the ____ until medical treatment deals with the problem.